3 Laws of Privacy –
Consent, Protection & Reward
1. Consent – Is The User’s Consent Real And Understood?
User consent is explicit and informed as they have to put on a wearable and understand its purpose. Other possible tracing technologies, like cameras, don’t require explicit consent and we regard this as a significant risk to privacy.
The BUKI iOs & Android App provides contactless services, providing you the right information at the right time in the right place.
A smarter world powered by your smartphone. Are you ready to BUKI?
2. Protection – Is The User’s Data Protected?
Loud-Hailer’s encrypted network means that even if the communications are intercepted between devices, they cannot be deciphered. User data is anonymized and will only be shared with an approved party, for an approved purpose.
Approved purposes include applications like facility tracing, which identify heavily trafficked areas in a workspace that may require a deep clean to limit virus spread. Facial recognition systems that capture biometrics for contact tracing can become high-value targets for hackers, which also pose a risk to privacy.
The BUKI iOs & Android App provides contactless services, providing you the right information at the right time in the right place.
A smarter world powered by your smartphone. Are you ready to BUKI?
3. Reward – Does the User Benefit from Giving Up Some Privacy?
Loud-Hailer only collects information that is necessary for us to provide the services users select. The benefits offered, depending on the application of our technology, include: safety (contact and facility tracing); communication (Bluetooth only texting); location-based incentives (hyperlocal engagement) For years now, users have inadvertently given up their privacy to apps where the benefit was limited and the privacy cost was misunderstood, like in the case of a seldom played video game which can track your phone activity.
Loud-Hailer believes this imbalance in user benefit vs. privacy, needs to be changed and challenged. Popular apps like weather and maps also track phones constantly but the benefit to the user is meaningful and this is what Loud-Hailer strives to provide.
The BUKI iOs & Android App provides contactless services, providing you the right information at the right time in the right place.
A smarter world powered by your smartphone. Are you ready to BUKI?